PERCEPTIONS OF BUSINESS IMAGERY IN THE LANDSCAPE
This research attempts to establish that landscapes can support and enhance a business identity program. Previous environmental perception research has investigated affective and cognitive responses to natural landscapes, but little, if any, research has explored the area of meaning in a business la...
Main Author: | Cast, Stephen Robert, 1953- |
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Language: | en_US |
Published: |
The University of Arizona.
1987
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Subjects: | |
Online Access: | http://hdl.handle.net/10150/276546 |
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