Adoption and Business Value of Mobile Retail Channel:A Dependency Perspective on Mobile Commerce
abstract: Forrest Research estimated that revenues derived from mobile devices will grow at an annual rate of 39% to reach $31 billion by 2016. With the tremendous market growth, mobile banking, mobile marketing, and mobile retailing have been recently introduced to satisfy customer needs. Academic...
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| Format: | Doctoral Thesis |
| Language: | English |
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2013
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| Online Access: | http://hdl.handle.net/2286/R.I.16442 |