| Summary: | abstract: The process of this study involves conducting empirical tests on consumer's emotional responses toward tableware designs by statistic measurements (PrEmo), including both Chinese and American cultures. The objective to this study is to research the correlation between consumers' cognitive analysis of Chinese tableware designs and their emotional responses. The author proposes that the correlationship between consumers' cognition of Chinese tableware and emotional responses will lead to a new opportunity in the industrial design industry. Fifty-seven people responded to sixty-seven invitations to join the research project at Chinese restaurants in both China and America. Throughout the process of coding and organizing the survey data, a finding shows that there is a connection between consumer sensitivity toward the products and their emotional bonds to the assigned product designs. The data showed that more people in China are expending greater effort in choosing suitable tableware designs compared to the people in the U.S. Key words: Emotion, Cognition, Culture, Tableware design, Chinese restaurants === Dissertation/Thesis === M.S.D. Design 2013
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