Training and support for marketing decision making in retailing : The development of a retail market simulation for use as a training aid and an associated decision support system

Training and support for marketing decision making in retailing : The development of a retail market simulation for use as a training aid and an associated decision support system

Bibliographic Details
Main Author:	Brassington, Frances
Published:	University of Bradford 1988
Subjects:	658 Management & business studies
Online Access:	http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.233653

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