Socio-economic influences on distribution levels in Western Europe
Most international marketing research reports are based on a skeleton of currently available international socio-economic, demographic and social indicators. These currently available indicators used by marketing analysts are in many cases inadequate for, or irrelevant to, the requirements of market...
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Middlesex University
1982
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.237895 |