The existence and use of benefit segments in the Irish Sea ferry market
In the last thirty years segmentation has been recognised as a fundamental concept in the understanding of a market. This research undertakes a benefit segmentation of the passenger and freight, sea and air transport markets between Great Britain and Ireland (both Northern Ireland and Eire). In so d...
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University of Plymouth
1991
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.293176 |