The need for and improvement of budgetary planning in a multinational corporation
The aim of this research is to improve the planning methodology of Dunlop via an analysis of their annual planning system. This was approached via an investigation of how the plans were developed; extensive interviews, which analysed divisional attitudes and approaches to planning; an analysis of fo...
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Aston University
1981
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.344204 |