The effect of bank advertising on customer responses : the role of service communications as part of service quality of the financial services industry

The effect of bank advertising on customer responses : the role of service communications as part of service quality of the financial services industry

Bibliographic Details
Main Author:	Hoontrakool, Thitiporn
Published:	University of Surrey 1997
Subjects:	658 Management & business studies
Online Access:	http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.361809

Similar Items

Developer - customer communication in successful new service development
by: Athanassopoulou, Pinelopi
Published: (2001)

The impact of quality control initiatives, customer integration and customer co-production on service quality performance : an empirical investigation
by: Alzaydi, Zyad M.
Published: (2014)

An inquiry into the relative importance of customer service in the marketing of industrial products
by: Donaldson, William George
Published: (1993)

Marketing, strategy and performance in the UK retail financial services industry
by: Speed, Richard J.
Published: (1991)

Percieved service quality in the air freight industry
by: Khan, Amin
Published: (1993)

Innovation in customer scoring for the financial services industry
by: Caigny, Arno de
Published: (2019)

Strategic information systems planning and implementation in the U.S. financial services industry
by: Jacoby, Wendy Ellen
Published: (1995)

The value of e-banking services in the Egyptian environment : an integrated model
by: El Naggar, Rasha Abed El Aziz Ismail
Published: (2010)

Issues in coordination relating to the customer contact model and implications for service quality management
by: Garrood, Mark Adrian
Published: (1995)

The antecedents, measurement and consequences of service quality and customer satisfaction : a longitudinal analysis
by: Gwynne, Anne Louise
Published: (1998)

Internal service quality and its impact on external service quality : a study of the role of internal customer types and the dimensions which are used to assess internal suppliers within an organisation and how this affects external service quality
by: Brooks, Roger Frederick
Published: (1995)

Exploring green and logistics service quality of Thai logistics service providers
by: Siriwan Chaisurayakam
Published: (2015)

Service delivery systems in financial service companies : cross cultural delivery and the implications for standardisation
by: Frame, Andrea
Published: (1997)

Profiling the loyal customer in the financial services sector
by: Smith, Ruth M.
Published: (2003)

Information technology and sustainable competitive advantage : empirical findings from the financial services industry
by: Colgate, Mark Robert
Published: (1996)

Beyond mobile advertising : an empirical investigation of customer engagement and empowerment with mobile marketing communication campaigns
by: Alotaibi, Ibrahim Saleem Alzaaydi
Published: (2014)

Strategic alliances in the software and IT services industry : determinants of bargaining power and stability
by: Ho, Robert Chih-Hsun
Published: (2001)

Quality in marketing in a services context
by: Gilmore, Audrey
Published: (1995)

Information systems strategy formation in financial services sector organizations
by: Waema, Timothy Mwololo
Published: (1990)

Single competitive markets and competitive advantage in retail financial services
by: Devlin, James Francis
Published: (1996)

The concept of service recovery : an analysis in the hotel industry
by: Bidin, Yeop Hussin
Published: (1995)

A service quality model matched by a customised instrument for measurement of retail service sector performance
by: Wang, Tianjin
Published: (1998)

Positioning and life cycle stages in the UK services industry
by: Blankson, Charles
Published: (1999)

Customer reactions and competitive responses to mergers in a B2B service industry
by: Kato, Junichi
Published: (2012)

The consumer's evaluation of service quality : an examination of the SERVQUAL methodology
by: Smith, Anne M.
Published: (1995)

An examination of generic service quality criteria for the evaluation of hotels
by: Ekinci, Yuksel
Published: (1999)

Enhancing the successful delivery of service operations
by: Ojiako, Udechukwu
Published: (2015)

The impact of technology on marketing building society services - a comparative analysis of customers' and managers' attitudes : an empirical investigation of customers' and managers' attitudes toward the application of new technology in marketing building society services in Britain
by: Minhas, Kanwar Bhart Raj Singh
Published: (1992)

Developing a performance measurement framework for the retail banking sector : links and relationships to organisation's responsiveness, service productivity and people's satisfaction
by: Pantouvakis, Angelos
Published: (1996)

Customer retention in retail financial services : an exploratory study
by: Farquhar, Jillian
Published: (2002)

The development of the advanced information services industry : the global-local paradox
by: Kim, Taehwan
Published: (1996)

Implementing service quality programmes in UK retail financial services : the role of human resource management
by: Cronin, Eileen
Published: (1992)

Non-financial performance measurement : four grounded theory case studies in the service sector
by: Alenizi, Faisal M. N. H.
Published: (2001)

An investigation of the influence of time upon consumers' perceptions of service quality
by: O'Neill, Martin Anthony
Published: (2001)

The impact of competitive fee tendering on construction professional service quality
by: Hoxley, Michael
Published: (1998)

Customer Involvement In Service Innovation : Study of the bank industry
by: Lindberg, Daniel, et al.
Published: (2011)

Growth determinants in small to medium firms : a study of growth firms in the Scottish plastics supply industry : Aberdeen's oil and gas related industry, and Glasgow's financial services
by: Allan, Andrew S.
Published: (1993)

Service quality management in local authority sport and recreation services : a study of quality management methods in use and an evaluation of the efficacy of the ISO 9002 and Investors in People standards
by: Lentell, Robert Neil
Published: (1999)

Costing telecommunications services
by: Weston, Christopher Philip Anthony
Published: (1995)

The tenant as customer : does good service enhance the financial performance of commercial real estate?
by: Sanderson, Danielle Claire
Published: (2016)