Mass-customisation; an emerging marketing philosophy for global marketers : the case of the UK car market

Bibliographic Details
Main Author:	Bardakci, Ahmet
Published:	University of Salford 2001
Subjects:	381
Online Access:	http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.395741

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spelling	ndltd-bl.uk-oai-ethos.bl.uk-3957412015-03-19T06:36:40ZMass-customisation; an emerging marketing philosophy for global marketers : the case of the UK car marketBardakci, Ahmet2001381University of Salfordhttp://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.395741Electronic Thesis or Dissertation
collection	NDLTD
sources	NDLTD
topic	381
spellingShingle	381 Bardakci, Ahmet Mass-customisation; an emerging marketing philosophy for global marketers : the case of the UK car market
author	Bardakci, Ahmet
author_facet	Bardakci, Ahmet
author_sort	Bardakci, Ahmet
title	Mass-customisation; an emerging marketing philosophy for global marketers : the case of the UK car market
title_short	Mass-customisation; an emerging marketing philosophy for global marketers : the case of the UK car market
title_full	Mass-customisation; an emerging marketing philosophy for global marketers : the case of the UK car market
title_fullStr	Mass-customisation; an emerging marketing philosophy for global marketers : the case of the UK car market
title_full_unstemmed	Mass-customisation; an emerging marketing philosophy for global marketers : the case of the UK car market
title_sort	mass-customisation; an emerging marketing philosophy for global marketers : the case of the uk car market
publisher	University of Salford
publishDate	2001
url	http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.395741
work_keys_str_mv	AT bardakciahmet masscustomisationanemergingmarketingphilosophyforglobalmarketersthecaseoftheukcarmarket
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Mass-customisation; an emerging marketing philosophy for global marketers : the case of the UK car market

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