The use of XML schema and XSLT rules for product information personalization

This thesis describes research carried out in order to help solve the problem of personalization in e-commerce/CRM system. Web-based personalization consists of activities, such as providing customised information, that tailor the user's Web experience- browsing a Web site or purchasing a produ...

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Bibliographic Details
Main Author: Stampoultzis, Michael
Published: City University London 2004
Subjects:
Online Access:http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.418955

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