Marketing strategy implementation and value proposition in the mindsets of multinational company subsidiaries

Marketing strategy implementation and value proposition in the mindsets of multinational company subsidiaries

Bibliographic Details
Main Author: Culling, Benjamin George
Published: De Montfort University 2006
Subjects:
338.888410688
Online Access:http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.435231
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spelling ndltd-bl.uk-oai-ethos.bl.uk-4352312015-03-19T04:59:05ZMarketing strategy implementation and value proposition in the mindsets of multinational company subsidiariesCulling, Benjamin George2006338.888410688De Montfort Universityhttp://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.435231http://hdl.handle.net/2086/4293Electronic Thesis or Dissertation
collection NDLTD
sources NDLTD
topic 338.888410688
spellingShingle 338.888410688
Culling, Benjamin George
Marketing strategy implementation and value proposition in the mindsets of multinational company subsidiaries
author Culling, Benjamin George
author_facet Culling, Benjamin George
author_sort Culling, Benjamin George
title Marketing strategy implementation and value proposition in the mindsets of multinational company subsidiaries
title_short Marketing strategy implementation and value proposition in the mindsets of multinational company subsidiaries
title_full Marketing strategy implementation and value proposition in the mindsets of multinational company subsidiaries
title_fullStr Marketing strategy implementation and value proposition in the mindsets of multinational company subsidiaries
title_full_unstemmed Marketing strategy implementation and value proposition in the mindsets of multinational company subsidiaries
title_sort marketing strategy implementation and value proposition in the mindsets of multinational company subsidiaries
publisher De Montfort University
publishDate 2006
url http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.435231
work_keys_str_mv AT cullingbenjamingeorge marketingstrategyimplementationandvaluepropositioninthemindsetsofmultinationalcompanysubsidiaries
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