Marketing strategy implementation and value proposition in the mindsets of multinational company subsidiaries

Marketing strategy implementation and value proposition in the mindsets of multinational company subsidiaries

Bibliographic Details
Main Author:	Culling, Benjamin George
Published:	De Montfort University 2006
Subjects:	338.888410688
Online Access:	http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.435231

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