The impact of drug information on the prescribing of drugs
Using prescription analyses and questionnaires, the way drug information was used by general medical practitioners during the drug adoption process was studied. Three new drugs were considered; an innovation and two 'me-too' products. The innovation was accepted by general practitioners vi...
Main Author: | Strickland-Hodge, B. |
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Published: |
Aston University
1979
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Subjects: | |
Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.474087 |
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