| Summary: | The present research focuses on the way designers make sense of things while developing their design concepts. The idea was to investigate whether the use of an appropriate segmentation of the meaningful aspects comprising products could help designers to work more consciously and more effectively in their exploration of ideas for design concepts. To this aim a methodology based on the inclusion of different forms of knowledge to understand design situations (Cross, 2002) and design themes (Margolin, 2005) was developed, with semiotics as its modelling paradigm and cognitive psychology as its experimental counterpart.
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