The competitive advantage strategy in cultural heritage management : the case study of the Mani Area in Southern Peloponnese, Greece
The purpose of this thesis is to introduce the competitive advantage strategy into heritage management within tourism and general development on the basis of differentiation. It is suggested that, if heritage is perceived as the competitive advantage in the development process of a region or nation,...
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University College London (University of London)
2008
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.498705 |