Cultural adaptation between Western buyers and Chinese suppliers
There are undoubtedly multiple factors that may contribute to the failure of a relationship, such as product quality or supplier reliability; however, when Western buyers source from China and attempt to build partnerships with Chinese suppliers, it is highly likely that they and their Chinese partn...
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Cranfield University
2009
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.515097 |