Exploring cultural influences on employee interpretations of universal values messages in multinational organisations : a business discourse approach
This thesis focuses on an increasingly popular, but little studied organisational communication practice, the deployment of corporate values messages as a means of ‘framing’ reality, and of achieving ‘shared meaning’ in multicultural workplaces, and asks if such practices, based on ethnocentric appr...
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Cranfield University
2010
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.534347 |