The role of message framing and issue-involvement in promoting regular physical activity among sedentary university students
The aim of the proposed programme of research was to identify an effective strategy for promoting regular physical activity among university students who have low involvement with this issue. According to the Elaboration Likelihood Model (ELM),issue-involvement is "the extent to which the attit...
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University of East London
2010
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.536630 |