A customer profiling methodology for churn prediction
As markets have become increasingly saturated, companies have acknowledged that their business strategies need to focus on identifying those customers who are most likely to churn. To address this, a method is required that can identify these customers, so that proactive retention campaigns can be d...
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Cranfield University
2008
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.537062 |