Suppliers versus lead users : examining collaboration in mass customisation

Mass customisation has been hailed as the manufacturing paradigm of the future, and has accordingly received much academic interest. Nevertheless, it is important to gain a better understanding of the ways in which mass customisation performance may be enhanced, in the light of the number of reporte...

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Bibliographic Details
Main Author: Al-Zu’b, Zu’bi Mohammad
Published: Durham University 2008
Subjects:
Online Access:http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.550010