Public relations and public diplomacy : symbiosis and reformulation
This thesis asks the question, how should public relations as a discipline evolve, bearing in mind the cross-frontier impact of new and traditional media and the impact of globalisation, with companies asked to do more and governments able to do less. It argues public relations theory is overly ethn...
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University of Reading
2012
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.557254 |