Project-based foreign language training programme for Chinese companies and organisations : towards effective international communication strategy

The rapid development of China’s economy has seen increasing demand for foreign language training in Chinese companies and organizations. Nevertheless educational institutions across the world have struggled to design appropriate foreign language training programmes for Chinese companies and organis...

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Bibliographic Details
Main Author: Zhou, Zhen
Published: Southampton Solent University 2012
Subjects:
658
Online Access:http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.565932

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