Perceptions of marketing activities and practices in private higher education in Egypt : the impact of marketing on institutions and their image
The thesis investigates perceptions of marketing activities in private higher education, and the extent to which these marketing activities have an impact on the image of universities. Pragmatism was the philosophy adopted as it serves the requirement of this study. The study used mixed methods; bot...
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University of Southampton
2012
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| Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.581478 |