Using a choice experiment with insights from laddering technique to reveal consumer preferences towards the acceptance of functional foods
This research brings together, into one powerful analytical tool, two methodologies, Laddering Technique (L.T.) and Choice Experiment (C.E.), which complement each other nicely, in an 'attempt to examine consumers buying motives in relation to bread. The incentive to explore consumers' &qu...
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University of Kent
2011
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.590081 |