Professional buying : a pre-sales interaction study of buyer behaviour and value perception
This thesis examines, from the perspective of the professional buyer, value perceptions and approaches to relationship management. Research relating to the professional buying process is often hampered by issues relating to commercial confidentiality which impacts upon access to both the pre-sales i...
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University of Glasgow
2014
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.630970 |