The practice of export sales forecasting : an investigation of UK exporters
Export sales forecasting involves additional problems compared to general sales forecasting. Despite the large number of empirical studies focusing on general and sales forecasting practices and activities, no investigation has specifically dealt with export sales forecasting. In order to close this...
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Swansea University
1996
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.636672 |