An investigation into the factors influencing internationalisation of retailing firms : the cases of Marks & Spencer and Ikea
Numerous studies can be found concerning international retailing, but these have not been able to identify fully the factors that influence the process of retail internationalisation. This research seeks to explore this area in more detail in order to develop a conceptual model, which could provide...
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University of Manchester
2006
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.685940 |