Digital destination promotion : understanding and maximizing the use of digital and cultural assets to enhance tourists' decision making and destination marketing strategies
With the overarching research question “how Information and Communication Technologies can be used to support a destination in improving tourists’ information search and decision making through the use of its digital and cultural assets” this thesis connects the three themes of eTourism, destination...
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University of Sunderland
2016
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| Online Access: | http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.707309 |