Influencing sustainable product choice through anticipated pride and guilt : the role of self-accountability and recalled emotions
Consumption choices are significant in determining sustainability outcomes. Therefore, an area of particular interest for both scholars and practitioners is that of consumer behaviour and the challenge of encouraging sustainable consumption habits. Sustainable consumer behaviour is important, yet sl...
| Main Author: | |
|---|---|
| Other Authors: | |
| Published: |
Cranfield University
2017
|
| Subjects: | |
| Online Access: | https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.716160 |