Evaluation of point-of-purchase advertising

Evaluation of point-of-purchase advertising

Thesis (M.B.A)--Boston University

Bibliographic Details
Main Author:	Burchsted, Chester Robert
Language:	en_US
Published:	Boston University 2016
Online Access:	https://hdl.handle.net/2144/19091

Similar Items

The Impact of Advertisement and Point of Purchase on Consumer''s Price Sensitivity
by: Chen Jui-Ching, et al.
Published: (1999)

The Evaluation Effect of Humor Advertising in Industrial Purchase
by: Chen, Chun-Fen, et al.
Published: (1996)

Evaluating impulse purchases generated by affections and advertisement effectiveness
by: Aakash Kamble, et al.
Published: (2017-10-01)

The Effects of Advertising Endorsers on Advertising Effectiveness and Purchase Intention
by: Ya-Chi Yang, et al.
Published: (2015)

A Study on Point of Purchase Advertising Effects of Sensory Shelf Vision—Analyzing Sofy’s Panty liner as an ExampleA Study on Point of Purchase Advertising Effects of Sensory Shelf Vision—Analyzing Sofy’s Panty liner as an ExampleA Study on Point of
by: Miao-Wen Hsieh, et al.
Published: (2007)

A Study on the Relationship of Advertising Appeal, Advertising Spokesperson, Advertising Attitude and Purchase Intention
by: Sheng-Chieh Chang, et al.
Published: (2009)

The Influence Of Advertising Endorser On Purchasing decision
by: Chieh-Ting Lee, et al.
Published: (2019)

Impact of Advertising Appeals on Purchase Intention
by: Predrag Jovanović, et al.
Published: (2016-04-01)

Research on the Role of Advertisement in Drug Purchasing
by: KUO, TING-CHI, et al.
Published: (2017)

Anthropomorphised Message Framing and Political Ideology on Advertisement Evaluation and Willingness to Purchase
by: Phichit, Xinnouvat
Published: (2021)

The Effects of Advertising Slogan, Advertising Effectiveness, and Purchase Intentions on Corporate Performance
by: Li-Wen Wang, et al.
Published: (2010)

The Influence of Advertising Appeals, Consumer''s NFC, and Purchase Involvement on Advertising Effectiveness
by: Hsiao-ying Yu, et al.
Published: (2007)

THE ADVERTISING EFFECTS OF ADVERTISEMENT FOR BRAND EXTENSIONS ON FLAGSHIP PRODUCT: THE MODERATING ROLE OF ADVERTISING AND PURCHASING INVOLVEMENT
by: Kao Yin-Chi, et al.
Published: (2006)

Effect of Facebook Advertisement on Online Purchase Intention
by: Truong Thi Thu Thom, et al.
Published: (2016)

The Effect of Sales Promotion on Purchase Intention– Advertising Endorser and Advertising Appeals as Moderators
by: Po-Hsiang, Peng, et al.
Published: (2014)

The Influence Of Mobile Advertising Involvement, Advertising Attitude, And Purchase Intention On Corporate Performance
by: Li, Tilung, et al.
Published: (2012)

The impact of advertising exposure on attitudes and purchase intention : A quantitative study measuring the impact of Instagram advertising exposure on attitudes toward the ads and brands, and purchase intention of sportswear.
by: Brolin, Robert, et al.
Published: (2020)

Green advertising appeal and consumer purchase intention
by: Tih, Siohong, et al.
Published: (2016)

The effect of creative execution in advertising on purchasing intentions
by: Al Qbain, Hassan Issa Wadie
Published: (2016)

A Study of the Relationship among Nostalgic Elements Advertising to Advertising Experience, Attitude toward the Advertising and Purchase Intention
by: Luo,Zih-Hao, et al.
Published: (2007)

The Influence of Product Live video Advertisement on Advertising Impact, Purchase Intention and Attitude of Consumer
by: Ching-Ling Huang, et al.
Published: (2017)

The Effects of the Advertising Spokesperson, Advertising Appeals and Brand Image toward Consumer Purchase Intention
by: Chih-Cheng Chiang, et al.
Published: (2009)

The impact of advertising controllable elements on consumers' attitude towards the advertisement, brand and purchase intention
by: Arshad, Suhaila
Published: (2021)

The Impact of the Characteristics of Interactive Multimedia on Advertising Value, Advertising Attitude, Brand Attitude, and Purchase Intention
by: Yung-Chung Lu, et al.
Published: (1999)

Post-purchase advertisement readership behaviour and repeat purchase intentions of motor vehicle consumers
by: S. Brijball
Published: (2000-06-01)

The Relationship of Celebrity Advertisements to Consumer Attitudes and Purchases Intentions

Optimizing the Raw Materials Purchases and Advertising Campaign of Enterprise
by: Sherstennikov Yuriy V., et al.
Published: (2019-08-01)

A Meta-Analysis on the Effects of Advertisement on Purchasing Intension
by: Ching-Chang Chen, et al.
Published: (2007)

The Impact of Spokesperson Credibility on Advertising Effectiveness and Purchasing Intention
by: 彭金燕
Published: (2000)

The Impact of Consumer Generated Advertisement on Brand Purchase Intention
by: Li-Chen Hung, et al.
Published: (2012)

The Relationship between Advertising Appeals and Post-purchase regret
by: Shiu, Mei-Lan, et al.
Published: (2015)

Self-gift Advertising Appeals to Consumers Purchase Intention
by: Huang Ling Chiao, et al.
Published: (2015)

The Influence of Brand Identity and Advertising Effect on the Purchasing Behavior
by: Chin-sheng Chen, et al.
Published: (2008)

Social Media Advertising and Consumer Perception on Purchase Intention
by: Suprapto Widjojo, et al.
Published: (2020-01-01)

The Impact of Green Advertising Appeal, Brand Benefits, Advertising Involvement and Regulatory Focus on Purchase Intention
by: Wei-LingChang, et al.
Published: (2016)

Personalized Online Advertisements as A Means of Enhancing Purchase Intention:The Mediating Effect of Advertising Value
by: Felicia Juliana Haloho, et al.
Published: (2020-12-01)

Advertising overload : A quantitative study on the impact of the perceived intrusiveness of online advertising on the purchase intention
by: Cheoux-Damas, Océane, et al.
Published: (2014)

The Effect for Consumers Purchase Intention by Celebrity Endorsements: The Mediating Effect of Advertising Effect and Advertising Appeal
by: Yi-Ling Chu, et al.
Published: (2010)

Effects of Female Body on Advertising Attitude and Purchase Intention-A study of Online Game Advertisement
by: Che-Chun Liu, et al.
Published: (2012)

The Effect of Reification Female of Advertising on Purchasing Brassiere Intention for Female Consumers─ Brassiere Advertisement as an Example
by: Chang, Chia-Jung, et al.
Published: (2012)