Nokia's marketing stategies of mobile phones in Thailand and Hong Kong

• Main Author: Ouersoontornwatana, Ajana
• Format: Others
• Published: CSUSB ScholarWorks 2002
• Subjects: Cellular telephone services industry > Marketing; Cellular telephone equipment industry > Markeing; Cellular telephone services industry > Thailand; Cellular telephone equipment industry > China > Hong Kong; Marketing
• Online Access: https://scholarworks.lib.csusb.edu/etd-project/2208; https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=3209&context=etd-project

In recent years, the mobile phone has been used as a tool to conduct business in many areas. The insufficient number of fixed wireless services has created an opportunity for the entry of mobile phone systems into the market to provide telecommunication sevice in Thailand and Hong Kong. Mobile phone use has been growing dramatically during the past ten years as a result of the high rate of economic growth.