The Inland Empire/Riverside County Philharmonic: A promotional campaign to increase attendance

The Inland Empire/Riverside County Philharmonic: A promotional campaign to increase attendance

This project includes a promotional campaign for the Inland Empire / Riverside County Philharmonic as well as the preliminary market analysis for the campaign. The market targeted was well-educated twenty to forty year olds in Riverside, Temecula and Corona.

Bibliographic Details
Main Author: Kriegler, Bettina Anna
Format: Others
Published: CSUSB ScholarWorks 2003
Subjects:
Inland Empire/Riverside County Philharmonic > Marketing > California
Symphony orchestras > California > Riverside County
Symphony orchestras > California > San Bernardino County
Nonprofit organizations > Marketing
Special events > Marketing
Musical groups
Marketing
Online Access:https://scholarworks.lib.csusb.edu/etd-project/2423
https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=3424&context=etd-project
Description
Summary:This project includes a promotional campaign for the Inland Empire / Riverside County Philharmonic as well as the preliminary market analysis for the campaign. The market targeted was well-educated twenty to forty year olds in Riverside, Temecula and Corona.

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