Direct marketing and Asian American in Inland Empire

Direct marketing and Asian American in Inland Empire

This thesis employed a series of surveys of Asian Americans residing in the Inland Empire to determine their personal views towards direct marketing. Data is broken out by age, gender, ethnicity and employment status.

Bibliographic Details
Main Author:	Hutabarat, Laura Louisa
Format:	Others
Published:	CSUSB ScholarWorks 2003
Subjects:	Asian American consumers > Attitudes Direct marketing Consumer behavior Target marketing > California > San Bernardino County Target marketing > California > Riverside County Market segmentation > California > San Bernardino County Market segmentation > California > Riverside County Consumers > Attitudes > California > San Bernardino County Consumers > Attitudes > California > Riverside County Marketing
Online Access:	https://scholarworks.lib.csusb.edu/etd-project/2466 https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=3483&context=etd-project

Description
Summary:	This thesis employed a series of surveys of Asian Americans residing in the Inland Empire to determine their personal views towards direct marketing. Data is broken out by age, gender, ethnicity and employment status.