Direct marketing and Asian American in Inland Empire

Direct marketing and Asian American in Inland Empire

This thesis employed a series of surveys of Asian Americans residing in the Inland Empire to determine their personal views towards direct marketing. Data is broken out by age, gender, ethnicity and employment status.

Bibliographic Details
Main Author: Hutabarat, Laura Louisa
Format: Others
Published: CSUSB ScholarWorks 2003
Subjects:
Asian American consumers > Attitudes
Direct marketing
Consumer behavior
Target marketing > California > San Bernardino County
Target marketing > California > Riverside County
Market segmentation > California > San Bernardino County
Market segmentation > California > Riverside County
Consumers > Attitudes > California > San Bernardino County
Consumers > Attitudes > California > Riverside County
Marketing
Online Access:https://scholarworks.lib.csusb.edu/etd-project/2466
https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=3483&context=etd-project

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