Relationships of cultural orientations to online public relations message preferences among United States and South Korean college students

Relationships of cultural orientations to online public relations message preferences among United States and South Korean college students

This research examined the relationships of cultural orientations to preferences for public relations messages on the Internet websites among college students in South Korea and in the United States.

Bibliographic Details
Main Author: Jeong, Seongjung
Format: Others
Published: CSUSB ScholarWorks 2003
Subjects:
Intercultural communication > United States > Computer network resources
Intercultural communication > Korea > Computer network resources
Mass media and business > Social aspects
College students > United States
College students > Korea
Public relations > Computer network resources
Internet in public relations
Internet advertising
Online Access:https://scholarworks.lib.csusb.edu/etd-project/2472
https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=3489&context=etd-project
id ndltd-csusb.edu-oai-scholarworks.lib.csusb.edu-etd-project-3489
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spelling ndltd-csusb.edu-oai-scholarworks.lib.csusb.edu-etd-project-34892019-10-23T03:32:52Z Relationships of cultural orientations to online public relations message preferences among United States and South Korean college students Jeong, Seongjung This research examined the relationships of cultural orientations to preferences for public relations messages on the Internet websites among college students in South Korea and in the United States. 2003-01-01T08:00:00Z text application/pdf https://scholarworks.lib.csusb.edu/etd-project/2472 https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=3489&context=etd-project Theses Digitization Project CSUSB ScholarWorks Intercultural communication -- United States -- Computer network resources Intercultural communication -- Korea -- Computer network resources Mass media and business -- Social aspects College students -- United States College students -- Korea Public relations -- Computer network resources Internet in public relations Internet advertising
collection NDLTD
format Others
sources NDLTD
topic Intercultural communication -- United States -- Computer network resources
Intercultural communication -- Korea -- Computer network resources
Mass media and business -- Social aspects
College students -- United States
College students -- Korea
Public relations -- Computer network resources
Internet in public relations
Internet advertising
spellingShingle Intercultural communication -- United States -- Computer network resources
Intercultural communication -- Korea -- Computer network resources
Mass media and business -- Social aspects
College students -- United States
College students -- Korea
Public relations -- Computer network resources
Internet in public relations
Internet advertising
Jeong, Seongjung
Relationships of cultural orientations to online public relations message preferences among United States and South Korean college students
description This research examined the relationships of cultural orientations to preferences for public relations messages on the Internet websites among college students in South Korea and in the United States.
author Jeong, Seongjung
author_facet Jeong, Seongjung
author_sort Jeong, Seongjung
title Relationships of cultural orientations to online public relations message preferences among United States and South Korean college students
title_short Relationships of cultural orientations to online public relations message preferences among United States and South Korean college students
title_full Relationships of cultural orientations to online public relations message preferences among United States and South Korean college students
title_fullStr Relationships of cultural orientations to online public relations message preferences among United States and South Korean college students
title_full_unstemmed Relationships of cultural orientations to online public relations message preferences among United States and South Korean college students
title_sort relationships of cultural orientations to online public relations message preferences among united states and south korean college students
publisher CSUSB ScholarWorks
publishDate 2003
url https://scholarworks.lib.csusb.edu/etd-project/2472
https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=3489&context=etd-project
work_keys_str_mv AT jeongseongjung relationshipsofculturalorientationstoonlinepublicrelationsmessagepreferencesamongunitedstatesandsouthkoreancollegestudents
_version_ 1719275317310259200

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