A comparison of women's roles as portrayed in Taiwanese and Chinese magazine print advertising

The purpose of this project was to examine the similarities and differences in magazine advertisements directed to women in China and Taiwan. Through content analysis of advertisments in these two countries, the researcher identified how women were portrayed and the social values or lifestyle attrib...

Full description

Bibliographic Details
Main Author:	Yang, Yi-Chen
Format:	Others
Published:	CSUSB ScholarWorks 2004
Subjects:	Advertising > Psychological aspects Women in advertising > China Women in advertising > Taiwan Consumer behavior > Cross-cultural studies Target marketing > Cross-cultural studies Comparative advertising Advertising > Research Women in mass media > Social aspects Taiwan > Social life and customs China > Social life and customs Public Relations and Advertising
Online Access:	https://scholarworks.lib.csusb.edu/etd-project/2630 https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=3647&context=etd-project

id	ndltd-csusb.edu-oai-scholarworks.lib.csusb.edu-etd-project-3647
record_format	oai_dc
spelling	ndltd-csusb.edu-oai-scholarworks.lib.csusb.edu-etd-project-36472019-10-23T03:33:24Z A comparison of women's roles as portrayed in Taiwanese and Chinese magazine print advertising Yang, Yi-Chen The purpose of this project was to examine the similarities and differences in magazine advertisements directed to women in China and Taiwan. Through content analysis of advertisments in these two countries, the researcher identified how women were portrayed and the social values or lifestyle attributed to them of each society. 2004-01-01T08:00:00Z text application/pdf https://scholarworks.lib.csusb.edu/etd-project/2630 https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=3647&context=etd-project Theses Digitization Project CSUSB ScholarWorks Advertising -- Psychological aspects Women in advertising -- China Women in advertising -- Taiwan Consumer behavior -- Cross-cultural studies Target marketing -- Cross-cultural studies Comparative advertising Advertising -- Research Women in mass media -- Social aspects Taiwan -- Social life and customs China -- Social life and customs Public Relations and Advertising
collection	NDLTD
format	Others
sources	NDLTD
topic	Advertising -- Psychological aspects Women in advertising -- China Women in advertising -- Taiwan Consumer behavior -- Cross-cultural studies Target marketing -- Cross-cultural studies Comparative advertising Advertising -- Research Women in mass media -- Social aspects Taiwan -- Social life and customs China -- Social life and customs Public Relations and Advertising
spellingShingle	Advertising -- Psychological aspects Women in advertising -- China Women in advertising -- Taiwan Consumer behavior -- Cross-cultural studies Target marketing -- Cross-cultural studies Comparative advertising Advertising -- Research Women in mass media -- Social aspects Taiwan -- Social life and customs China -- Social life and customs Public Relations and Advertising Yang, Yi-Chen A comparison of women's roles as portrayed in Taiwanese and Chinese magazine print advertising
description	The purpose of this project was to examine the similarities and differences in magazine advertisements directed to women in China and Taiwan. Through content analysis of advertisments in these two countries, the researcher identified how women were portrayed and the social values or lifestyle attributed to them of each society.
author	Yang, Yi-Chen
author_facet	Yang, Yi-Chen
author_sort	Yang, Yi-Chen
title	A comparison of women's roles as portrayed in Taiwanese and Chinese magazine print advertising
title_short	A comparison of women's roles as portrayed in Taiwanese and Chinese magazine print advertising
title_full	A comparison of women's roles as portrayed in Taiwanese and Chinese magazine print advertising
title_fullStr	A comparison of women's roles as portrayed in Taiwanese and Chinese magazine print advertising
title_full_unstemmed	A comparison of women's roles as portrayed in Taiwanese and Chinese magazine print advertising
title_sort	comparison of women's roles as portrayed in taiwanese and chinese magazine print advertising
publisher	CSUSB ScholarWorks
publishDate	2004
url	https://scholarworks.lib.csusb.edu/etd-project/2630 https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=3647&context=etd-project
work_keys_str_mv	AT yangyichen acomparisonofwomensrolesasportrayedintaiwaneseandchinesemagazineprintadvertising AT yangyichen comparisonofwomensrolesasportrayedintaiwaneseandchinesemagazineprintadvertising
_version_	1719275359934873600

A comparison of women's roles as portrayed in Taiwanese and Chinese magazine print advertising

Similar Items