A comparison of women's roles as portrayed in Taiwanese and Chinese magazine print advertising

A comparison of women's roles as portrayed in Taiwanese and Chinese magazine print advertising

The purpose of this project was to examine the similarities and differences in magazine advertisements directed to women in China and Taiwan. Through content analysis of advertisments in these two countries, the researcher identified how women were portrayed and the social values or lifestyle attrib...

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Bibliographic Details
Main Author: Yang, Yi-Chen
Format: Others
Published: CSUSB ScholarWorks 2004
Subjects:
Advertising > Psychological aspects
Women in advertising > China
Women in advertising > Taiwan
Consumer behavior > Cross-cultural studies
Target marketing > Cross-cultural studies
Comparative advertising
Advertising > Research
Women in mass media > Social aspects
Taiwan > Social life and customs
China > Social life and customs
Public Relations and Advertising
Online Access:https://scholarworks.lib.csusb.edu/etd-project/2630
https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=3647&context=etd-project

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