Business-to-consumer electronic commerce in Japan

Business-to-consumer electronic commerce in Japan

The purpose of the project was to examine the current situation of B2C e-commerce in Japan, consumers' online purchasing behavior, and attributes affecting online purchases. Since many companies are interested in starting or have started B2C e-commerce businesses, this study would aid companies...

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Bibliographic Details
Main Author: Takaoka, Haruyoshi
Format: Others
Published: CSUSB ScholarWorks 2004
Subjects:
Electronic commerce > Japan
Consumer behavior
Business information services > Computer network resources
Business enterprises > Computer network resources
Marketing research
Marketing
E-Commerce
Online Access:https://scholarworks.lib.csusb.edu/etd-project/2707
https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=3724&context=etd-project

Internet

https://scholarworks.lib.csusb.edu/etd-project/2707
https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=3724&context=etd-project

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