Business-to-consumer electronic commerce in Japan
The purpose of the project was to examine the current situation of B2C e-commerce in Japan, consumers' online purchasing behavior, and attributes affecting online purchases. Since many companies are interested in starting or have started B2C e-commerce businesses, this study would aid companies...
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| Format: | Others |
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CSUSB ScholarWorks
2004
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| Online Access: | https://scholarworks.lib.csusb.edu/etd-project/2707 https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=3724&context=etd-project |