Golfer celebrity endorsements on consumers' attitude toward the advertisement and the brand
Many companies choose to use celebrities as endorsers for their advertising campaigns. The two most common types are athletes and entertainers. The purpose of this thesis is to gain a better understanding of how celebrities, especially professional golfers, are used as endorsers in advertising.
| Main Author: | |
|---|---|
| Format: | Others |
| Published: |
CSUSB ScholarWorks
2006
|
| Subjects: | |
| Online Access: | https://scholarworks.lib.csusb.edu/etd-project/2877 https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=3894&context=etd-project |