The public relations campaign for Bangkok fashion week, Thailand

The public relations campaign for Bangkok fashion week, Thailand

The purpose of this project is to apply public relations theoretical frameworks and advertising strategies to the public relations campaign for Bangkok Fashion week to increase the number of domestic participants.

Bibliographic Details
Main Author:	Paitoonmongkon, Chanoknart
Format:	Others
Published:	CSUSB ScholarWorks 2005
Subjects:	Fashion merchandising Public relations Thailand Advertising Clothing and dress Clothing trade Public relations Thailand Clothing trade Thailand Advertising Marketing Thailand Fashion Advertising Fashion Thailand Fashion shows Thailand Advertising Fashion Fashion shows Public relations. Public Relations and Advertising
Online Access:	https://scholarworks.lib.csusb.edu/etd-project/2938 https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=3955&context=etd-project

Description
Summary:	The purpose of this project is to apply public relations theoretical frameworks and advertising strategies to the public relations campaign for Bangkok Fashion week to increase the number of domestic participants.