A comparative study of attractiveness types in advertisements of women's magazines between United States and Thailand
The study determined how Thai and U.S. advertisements reflected women's attractiveness. Advertisements from the Thai and U.S. editions of Elle and Cosmopolitan magazines from January 2005 to January 2006 were analyzed using the content analysis method. The author created a code book with defini...
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| Format: | Others |
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CSUSB ScholarWorks
2006
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| Online Access: | https://scholarworks.lib.csusb.edu/etd-project/2979 https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=3996&context=etd-project |