A study of the emerging cordless phone with answering machine market as an opportunity for National Semiconductor.

• Other Authors: Li, Chee Kwong.
• Format: Others
• Language: English
• Published: Chinese University of Hong Kong 1995
• Subjects: Telephone supplies industry > Case studies; Telephone supplies industry > China > Hong Kong > Case studies; Telephone answering and recording apparatus > Marketing > Case studies; Telephone answering and recording apparatus > China > Hong Kong > Marketing > Case studies
• Online Access: http://library.cuhk.edu.hk/record=b5888316; http://repository.lib.cuhk.edu.hk/en/item/cuhk-318316

by Li Chee Kwong, Wong Chi Cheong Raymond. === Thesis (M.B.A.)--Chinese University of Hong Kong, 1995. === Includes bibliographical references (leaves 40-41). === ABSTRACT --- p.iii === TABLE OF CONTENTS --- p.iv === LIST OF FIGURES --- p.vi === LIST OF TABLES --- p.vii === ACKNOWLEDGMENTS --- p.viii === Chapter === Chapter I. --- INTRODUCTION --- p.1 === The Cordless Phone Market --- p.1 === The Answering Machine Market --- p.2 === The Cordless Phone with Digital Answering Machine Opportunity --- p.2 === National Semiconductor Corporation --- p.3 === Statement of Objectives --- p.4 === Literature Review --- p.5 === Chapter II. --- METHODOLOGY --- p.8 === Research Design and Data Collection --- p.8 === Limitations --- p.10 === Chapter III. --- FINDINGS --- p.11 === Market Potential --- p.11 === Customer Profile --- p.15 === Technology Trend and Semiconductor Opportunities --- p.16 === Compression Technology --- p.18 === High Integration --- p.18 === Low Voltage Operation --- p.19 === Non-Volatile Storage --- p.19 === Multi-Channel Capability --- p.19 === "Caller ID, Speaker Phone, Voice Recognition" --- p.20 === National Against the Competition --- p.21 === DSP Group --- p.21 === Texas Instruments --- p.22 === Zilog --- p.22 === Toshiba --- p.23 === National --- p.23 === Threats --- p.24 === Chapter IV. --- RECOMMENDATIONS AND MARKETING PLAN --- p.25 === Recommendations --- p.25 === Marketing Plan --- p.25 === Target Market --- p.25 === Marketing Objective --- p.25 === Value Proposition --- p.26 === Marketing Strategy --- p.26 === Product Strategy --- p.26 === Pricing Strategy --- p.28 === Distribution Strategy --- p.29 === Promotional Strategy --- p.30 === Financial Analysis --- p.31 === Risk and Exit Criteria --- p.33 === Conclusion --- p.34 === APPENDIX I: EXPERIENCE SURVEY --- p.35 === APPENDIX II: ROAD MAP --- p.36 === APPENDIX III: FINANCIAL ANALYSIS --- p.37 === BIBLIOGRAPHY --- p.40