The marketing possibilities for multi-vitamin syrup in Hong Kong.
by Chan Yiu Tak, George ; Tang Ho Kong. === Thesis (M.B.A.)--Chinese University of Hong Kong, 1991. === Bibliography: leaf 12. === ABSTRACT --- p.ii === TABLE OF CONTENTS --- p.iii === ACKNOWLEGEMENTS --- p.iv === CHAPTER === Chapter I --- INTRODUCTION --- p.1 === Observation --- p.1 === Proble...
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| Format: | Others |
| Language: | English |
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Chinese University of Hong Kong
1991
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| Online Access: | http://library.cuhk.edu.hk/record=b5886668 http://repository.lib.cuhk.edu.hk/en/item/cuhk-318701 |
| Summary: | by Chan Yiu Tak, George ; Tang Ho Kong. === Thesis (M.B.A.)--Chinese University of Hong Kong, 1991. === Bibliography: leaf 12. === ABSTRACT --- p.ii === TABLE OF CONTENTS --- p.iii === ACKNOWLEGEMENTS --- p.iv === CHAPTER === Chapter I --- INTRODUCTION --- p.1 === Observation --- p.1 === Problem Definition --- p.3 === Theoretical Framework --- p.3 === Variables --- p.3 === Theoretical Relationship among Variables --- p.4 === Schematic Diagram of Theoretical Framework --- p.6 === Hypotheses --- p.6 === Chapter II --- LITERATURE REVIEW --- p.9 === Bibliography --- p.12 === Chapter III --- METHODOLOGY --- p.13 === Type of Study --- p.13 === Study Setting --- p.14 === Time Horizon --- p.14 === Unit of Analysis --- p.14 === Population and Sample --- p.15 === Data Collection Method --- p.16 === Measures --- p.17 === Chapter IV --- FINDINGS --- p.18 === Results of the Surveys --- p.18 === Survey among Medical Pactitioners --- p.18 === Survey among End Users --- p.33 === Analysis of Results --- p.54 === Medical Practitioners --- p.54 === End Users --- p.56 === Hypotheses Testing --- p.59 === Chapter V --- CONCLUSIONS --- p.62 === Chapter VI --- RECOMMENDATIONS --- p.65 === APPENDICES --- p.69 |
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