A comparative study on the credit card business in Hong Kong and People's Republic of China.

• Other Authors: Mui, Yuet-sheung.
• Format: Others
• Language: English
• Published: Chinese University of Hong Kong 1991
• Subjects: Credit cards; Credit cards > China > Hong Kong; Credit cards > China
• Online Access: http://library.cuhk.edu.hk/record=b5886670; http://repository.lib.cuhk.edu.hk/en/item/cuhk-318712

by Mui Yuet-sheung. === Thesis (M.B.A.)--Chinese University of Hong Kong, 1991 === Includes bibliographical references. === EXECUTIVE SUMMARY === ACKNOWLEDGEMENT === CHAPTER === Chapter I: --- INTRODUCTION === Operation of Credit Card System === Role of Visa and MasterCard International Inc. === Chapter II: --- BUSINESS REVIEW === Historical Development of VISA and MasterCard === Development of Credit Card Business in Hong Kong === Development of Credit Card Business in China === Chapter III： --- OBJECTIVES AND METHODOLOGY === Hypothesis === Objectives === Methodology === Chapter IV: --- RESEARCH FINDINGS AND ANALYSIS === Marketing Strategies on Credit Card Products Employed by Banks in Hong Kong and China === Product Strategy === Pricing Strategy === Promotion Strategy === Distribution Strategy- === Operating System of Credit Card Business in Hong Kong and China === Credit Approval === Authorisation === Settlement === Credit and Security Control === SWOT Analysis === SWOT Analysis of Card Business in China === SWOT Analysis of Card Business in Hong Kong === Chapter V: --- COMPARISON BASED ON MCGUIGAN MODEL === McGuigan's Conceptual Market Performance Model === Market and Environmental Conditions === Market Structure === Market Conduct === Market Performance === Chapter VI: --- CONCLUSION AND FUTURE DEVELOPMENT === APPENDICES === Chapter Appendix I: --- Historical Development of VISA and MasterCard === Chapter Appendix II : --- Development of Credit Card Business in Hong Kong === Chapter Appendix III : --- Development of Credit Card Business in China === Chapter Appendix IV : --- Questionnaire Design (English and Chinese Version) === Chapter Appendix V : --- Background Information of Interviewees === Chapter Appendix VI : --- Interview Question Lists === Chapter Appendix VII : --- Different Credit Cards in Hong Kong === Chapter Appendix VIII : --- Different Credit Cards in China === BIBLIOGRAPHY