A study of the game console market in Hong Kong.
by Tsang Yat-fai. === Thesis (M.B.A.)--Chinese University of Hong Kong, 1991. === Includes bibliographical references. === ABSTRACT --- p.ii === TABLE OF CONTENT --- p.iii === LIST OF ILLUSTRATIONS --- p.v === ACKNOWLEDGMENTS --- p.vi === Chapter === Chapter I. --- INTRODUCTION --- p.1 === Orig...
| Other Authors: | |
|---|---|
| Format: | Others |
| Language: | English |
| Published: |
Chinese University of Hong Kong
1991
|
| Subjects: | |
| Online Access: | http://library.cuhk.edu.hk/record=b5886650 http://repository.lib.cuhk.edu.hk/en/item/cuhk-318720 |
| Summary: | by Tsang Yat-fai. === Thesis (M.B.A.)--Chinese University of Hong Kong, 1991. === Includes bibliographical references. === ABSTRACT --- p.ii === TABLE OF CONTENT --- p.iii === LIST OF ILLUSTRATIONS --- p.v === ACKNOWLEDGMENTS --- p.vi === Chapter === Chapter I. --- INTRODUCTION --- p.1 === Origin of research --- p.1 === The problem statement and the target population --- p.3 === Information sought --- p.6 === Chapter II. --- BACKGROUND ANALYSIS --- p.9 === The background --- p.9 === Game consoles: the products --- p.9 === The current promotion and distribution of game consoles in Hong Kong --- p.17 === Market size --- p.19 === Chapter III. --- PILOT SURVEY - PRELIMINARY INTERVIEWS --- p.21 === Target population's demographics and other characteristics --- p.21 === Target population's knowledge about game consoles in Hong Kong --- p.21 === Target population1s attitude towards different attributes of a game console --- p.23 === Graphic output quality --- p.23 === Sound output quality --- p.24 === Game variety --- p.25 === Game quality --- p.27 === Game system expandability --- p.29 === Game console price --- p.30 === Game card price --- p.31 === Relative importance of factors affecting their buy/no-buy decision making --- p.32 === Target population's preferences towards different brands of game consoles --- p.33 === Chapter IV. --- SAMPLE SURVEY DESIGN --- p.35 === Sampling plan --- p.35 === Questionnaire design --- p.37 === Chapter V. --- SAMPLE SURVEY RESULT AND INTERPRETATIONS --- p.39 === Characteristics of sample taken --- p.39 === Brand awareness --- p.41 === Sources of information: the information distribution channel --- p.43 === Attitude towards different attributes of the four game consoles --- p.46 === Relative importance of factors affecting the buy/no-buy decision --- p.49 === Preference towards different brands --- p.51 === Preference towards different product distribution channels --- p.52 === Intention to buy --- p.53 === Is there a room for the Super Famicom? --- p.54 === Chapter VI. --- LIMITATION AND CONCLUSION --- p.57 === APPENDIX --- p.Q1 === The display of the questionnaire --- p.Ql === Summary of questionnaire survey findings --- p.S1 === Frequency --- p.Fl === Crosstabs --- p.C1 === REFERENCES --- p.R1 |
|---|