Could recruitment advertising promote company image?.

• Other Authors: Mok, Chun-hong.
• Format: Others
• Language: English
• Published: Chinese University of Hong Kong 1993
• Subjects: Corporate image; Corporate image > China > Hong Kong; Help-wanted advertising
• Online Access: http://library.cuhk.edu.hk/record=b5887529; http://repository.lib.cuhk.edu.hk/en/item/cuhk-319051

by Mok Chun-hong. === Thesis (M.B.A.)--Chinese University of Hong Kong, 1993. === Includes bibliographical references (leaves 37-38). === ABSTRACT --- p.ii === TABLE OF CONTENTS --- p.iii === LIST OF TABLES --- p.iv === ACKNOWLEDGEMENT --- p.v === Chapter === Chapter I. --- INTRODUCTION --- p.1 === Literature Review --- p.2 === Chapter II. --- METHODOLOGY --- p.9 === Manipulation: The Advertisements --- p.9 === Subjects and Procedures --- p.10 === Company Image --- p.11 === Chapter III. --- RESULTS --- p.14 === Chapter IV. --- DISCUSSION --- p.19 === Chapter V. --- LIMITATIONS --- p.27 === Chapter VI. --- CONCLUSION --- p.30 === APPENDIX --- p.32 === BIBLIOGRAPHY --- p.37