Identification of viable information contents for Hongkong Telecom's Infofax 177 service.
by Fan Pik-chu & Lee Boon-ying. === Thesis (M.B.A.)--Chinese University of Hong Kong, 1993. === Includes bibliographical references (leaf 57). === ABSTRACT --- p.ii === TABLE OF CONTENTS --- p.iii === LIST OF APPENDICES --- p.v === Chapter I. --- INTRODUCTION --- p.1 === Background --- p.2...
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| Format: | Others |
| Language: | English |
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Chinese University of Hong Kong
1993
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| Online Access: | http://library.cuhk.edu.hk/record=b5887547 http://repository.lib.cuhk.edu.hk/en/item/cuhk-319077 |
| Summary: | by Fan Pik-chu & Lee Boon-ying. === Thesis (M.B.A.)--Chinese University of Hong Kong, 1993. === Includes bibliographical references (leaf 57). === ABSTRACT --- p.ii === TABLE OF CONTENTS --- p.iii === LIST OF APPENDICES --- p.v === Chapter I. --- INTRODUCTION --- p.1 === Background --- p.2 === The Development of Fax Information Service --- p.3 === Research Objectives --- p.5 === Scope of the Research --- p.6 === Methodology --- p.7 === Statistical Testing --- p.10 === Chapter II. --- RESEARCH FINDINGS --- p.11 === Demographics of Respondents --- p.11 === Ranking of Information Categories --- p.12 === Ranking of Individual Information Item --- p.13 === Overall Usage Behaviour --- p.13 === Overall Preferred Charging Method and Price Acceptability --- p.14 === Demographic Profile of Those Choosing the Top Five Items --- p.14 === "Usage Behaviour, Preferred Charging Method and Rate of Top Five Popular Information Items" --- p.23 === Chapter III. --- CONCLUSIONS AND RECOMMENDATIONS --- p.31 === Conclusions --- p.31 === Recommendations --- p.33 === APPENDICES --- p.36 === BIBLIOGRAPHY --- p.57 |
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