A strategy analysis for Media-Go Engineering Limited.
by Cho Yiu-sun. === Thesis (M.B.A.)--Chinese University of Hong Kong, 1994. === Includes bibliographical references (leaves 98-101). === ABSTRACT --- p.ii === TABLE OF CONTENT --- p.vi === LIST OF EXHIBIT --- p.ix === Chapter === Chapter 1. --- INTRODUCTION AND METHODOLOGY === Introduction --- p...
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| Format: | Others |
| Language: | English |
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Chinese University of Hong Kong
1994
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| Online Access: | http://library.cuhk.edu.hk/record=b5888042 http://repository.lib.cuhk.edu.hk/en/item/cuhk-319297 |
| Summary: | by Cho Yiu-sun. === Thesis (M.B.A.)--Chinese University of Hong Kong, 1994. === Includes bibliographical references (leaves 98-101). === ABSTRACT --- p.ii === TABLE OF CONTENT --- p.vi === LIST OF EXHIBIT --- p.ix === Chapter === Chapter 1. --- INTRODUCTION AND METHODOLOGY === Introduction --- p.1 === Purpose and Planning Horizon --- p.2 === Names --- p.3 === Methodology --- p.3 === Sources of Information --- p.4 === Strategic Planning Model --- p.5 === Strategic Objectives and Plans --- p.11 === Chapter 2. --- HISTORY AND MISSION === History --- p.14 === Historic Strategies --- p.15 === The Mission --- p.17 === Chapter 3. --- PRODUCT SYSTEM AND INDUSTRY === Define Industry --- p.21 === Position of MEL in Industry --- p.22 === Product Systems --- p.25 === Research and Development --- p.33 === Chapter 4. --- ORGANISATION === Mintzburg Model --- p.35 === Sales office and Workshop --- p.37 === Organisation Chart --- p.38 === Chapter 5. --- MARKETS AND MACROENVIRONMENT === Review of Performance --- p.39 === Analysis --- p.43 === Market Potential --- p.44 === Macroenvironment --- p.45 === Chapter 6. --- COMPETITIVE ENVIRONMENT === Major Players --- p.52 === Analysis by Porter Format --- p.55 === Chapter 7. --- "STRENGTHS, WEAKNESSES, OPPORTUNITIES AND THREATS" === Strengths --- p.64 === Weaknesses --- p.66 === Opportunities --- p.68 === Threats --- p.72 === Chapter 8. --- STRATEGIC OBJECTIVES AND PLANS === Strategic Objectives --- p.74 === Strategic Plans --- p.77 === Chapter 9. --- CONCLUSION === General --- p.92 === Environment --- p.83 === Strategies --- p.84 === Necessity to change --- p.96 === BIBLIOGRAPHY --- p.88 === Appendix === Chapter 1. --- HISTORY OF MEDIA-GO ENGINEERING LIMITED --- p.A1/1 === Chapter 2. --- MAJOR TECHNICAL DEVELOPMENTS --- p.A2/1 === Chapter 3. --- THREAT OF PROPRIETARY PRODUCTS AND PICTURETEL --- p.A3/1 === Chapter 4. --- WORKSHOP AT CHAKUOLING --- p.A4/1 === Chapter 5. --- PROJECTS LIST AND EXPENSES ANALYSIS --- p.A5/1 |
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