A business strategy for Svedala International (Hong Kong) Limited in China.

• Other Authors: Yim, Fu Cheong Terence.
• Format: Others
• Language: English
• Published: 1994
• Subjects: Construction equipment industry > Planning; Construction equipment industry > China > Planning > Case studies; Machinery industry > Planning; Machinery industry > China > Planning > Case studies; Civil engineering > Equipment and supplies > Marketing; Civil engineering > Equipment and supplies > Marketing > Case studies; Metallurgical plants > Equipment and supplies > Marketing; Metallurgical plants > Equipment and supplies > Marketing > Case studies
• Online Access: http://library.cuhk.edu.hk/record=b5889448; http://repository.lib.cuhk.edu.hk/en/item/cuhk-319300

by Yim Fu Cheong, Terence. === Thesis (M.B.A.)--Chinese University of Hong Kong, 1994. === Includes bibliographical references (leaves 63-67). === abstract --- p.ii === TABLE OF CONTENTS --- p.iv === LIST OF EXHIBITS --- p.vi === ACKNOWLEDGEMENT --- p.vii === CHAPTER === Chapter I. --- INTRODUCTION --- p.1 === Chapter 1.1 --- Svedala Industri AB --- p.1 === Chapter 1.2 --- Svedala Products --- p.1 === Chapter 1.2.1 --- Civil Engineering Sector --- p.2 === Chapter 1.2.2 --- Mineral Processing Sector --- p.3 === Chapter 1.2.3 --- Bulk Material Handling Sector --- p.4 === Chapter 1.3 --- Svedala Customers --- p.5 === Chapter 1.4 --- Svedala's Mission in China --- p.5 === Chapter 1.5 --- Methodology --- p.7 === Chapter II. --- FUTURE DEVELOPMENT IN CHINA --- p.10 === Chapter 2.1 --- Economic Situation --- p.10 === Chapter 2.2 --- Major Technology Introducing Projects --- p.12 === Chapter 2.3 --- What are the Bottlenecks? --- p.12 === Chapter 2 .4 --- Energy Projects --- p.19 === Chapter 2.5 --- Coal Mining Projects --- p.20 === Chapter 2.6 --- Transport Projects --- p.21 === Chapter 2.7 --- Other Construction Projects of Interest to Svedala --- p.24 === Chapter III. --- OPPORTUNITIES FOR SVEDALA --- p.25 === Chapter 3.1 --- Crushing & Screening Division --- p.25 === Chapter 3.2 --- Compaction Division --- p.26 === Chapter 3.3 --- Grinding Division --- p.27 === Chapter 3.4 --- Bulk Material Handling Division --- p.28 === Chapter IV. --- SUMMARIES OF INTERVIEWS AND IMPLICATIONS --- p.31 === Chapter 4.1 --- Crushing & Screening Division --- p.31 === Chapter 4.2 --- Compaction and Bulk Material Handling Division --- p.32 === Chapter V. --- STRENGTHS AND WEAKNESSES OF SVEDALA --- p.35 === Chapter 5.1 --- Crushing & Screening Division --- p.35 === Chapter 5.2 --- Compaction Division --- p.36 === Chapter 5.3 --- Grinding Division --- p.37 === Chapter 5.4 --- Bulk Material Handling Division --- p.38 === Chapter VI. --- THREATS TO SVEDALA --- p.40 === Chapter 6.1 --- Most-Favored-Nation (MFN) Trade Status --- p.40 === Chapter 6.2 --- Drastic Policy Changes --- p.41 === Chapter 6.3 --- Land Appreciation Tax --- p.42 === Chapter 6.4 --- Skyrocketing Costs of Operations --- p.43 === Chapter 6.5 --- Upward Trend of Interest Rates --- p.44 === Chapter 6.6 --- Government Regulations --- p.45 === Chapter VII. --- RECOMMENDED STRATEGY FOR SVEDALA --- p.46 === Chapter 7.1 --- Business Strategy for China --- p.46 === Chapter 7.2 --- Product Strategy --- p.46 === Chapter 7.3 --- Pricing Strategy --- p.49 === Chapter 7.4 --- Distribution Strategy --- p.49 === Chapter 7.5 --- Promotion Strategy --- p.51 === Chapter 7.6 --- Research & Development Strategy --- p.51 === Chapter 7.7 --- Human Resources Strategy --- p.52 === Chapter 7.8 --- Finance Strategy --- p.53 === Chapter VIII. --- CONCLUSION --- p.54 === APPENDICES --- p.57 === BIBLIOGRAPHY --- p.63 === REFERENCES --- p.66